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/12/

Market

Trends and

Insight

2014 proved to be a remarkably prosperous year for investment activity into Israel

and amongst Israeli players. A notable trend which surfaced in the last few years and

which increased substantially in the past two years is the interest of Chinese and

other Asian investors in Israel. Large transactions involving Asian investors which

took place recently include the acquisition of controlling stakes in some of Israel’s

largest corporations, such as food conglomerate Tnuva by China's Bright FoodGroup

and insurance provider Phoenix Holdings Ltd. by China's Fosun International Ltd.

Other notable transactions are the acquisition of Viber (communication application)

by Japan's Rakuten, of Tambour (paint company) by Singapore’s Kusto group and of

Lumenis Ltd. (minimally-invasive clinical solutions) by China's Xio Group. The current

auction for insurance provider Clal Insurance has also attracted interest by various

Chinese players.

This has been rapidly increasing in the past few years as Israel has become a

leading force in the area of high-tech. Areas of high-tech which have soared to new

heights in particular are the fields of cyber security, real-time computing, Internet of

Things software, cloud services and big data-analytics. These fields have increased

popularity globally as concerns of privacy, security and a gravitation to all things

whichmake life easier and products more accessible, is exponentially growing. Digital

marketing, cleantech and life sciences have also gained traction and lead to IPOs, for

example, in the digital marketing area, Matomy Media’s IPO on the London Stock

Exchange. As these areas fall within Israel's top specialties, Israel has achieved a

clear upper hand on a global scale as one of the key players in leading technologies.

Foreign interest in Israeli companies is expected to grow in the coming years, with an

increasing focus on the high-tech sector.

It is noteworthy that although technological advancementsmay be viewed as Israel's

most attractive asset in the marketplace, it has not prevented sizable investments

and acquisitions of ‘old economy’ companies that have gained attraction with

overseas buyers (triggered in part by the enactment of the Law for the Promotion of

Competition and Reduction of Concentration described below), illustrated, among

other, by the recent transactions with Asian investors in the past few years.

In addition to the fast growing trend of Asian investments in Israel, there has

been a continued influx of interest by foreign investors in Israeli technology

companies.